A Bold Bet on the Future: Cellecor Promoters Back Growth with Personal Capital as Entire Proceeds being invested in company to Power Growth, Maintain Sole Business Focus

Promoters of Cellecor Gadgets Limited, one of India’s fastest-growing electronic consumer brands, today announced a strategic decision to sell a portion of their shareholding in the company through an open market transaction. As per the note received from the promoters, the move carries personal significance, yet has been made in the larger interest of the company and all its stakeholders, with the clear objective of ensuring that the business continues its high-growth trajectory without capital constraints.

As part of this transaction, the promoters will divest 10 million shares, and the entire proceeds will be reinvested into the company in the form of equity and interest-free unsecured loans. This reinvestment of entire proceeds underscores the promoters’ continuous commitment to the company’s long-term success and financial strength.

It is important to emphasize that the promoters have no other business interests or affiliations that could dilute their focus – as per the promoters’ note – their entire entrepreneurial energy and financial net worth are fully committed to the growth of Cellecor Gadgets Limited. This singular dedication is not merely stated but consistently demonstrated. This is not the first time they have taken bold steps—promoter’s home, and personal properties have already been mortgaged to secure working capital loans for the company at lower interest rates. Such repeated, high-stakes decisions reflect not only their deep conviction in the company’s future but also their continued willingness to assume personal financial risk to ensure uninterrupted operations and sustained growth. Their actions underscore a complete alignment with the company’s vision and long-term objectives.

This decision reflects a proactive and future-focused approach to capital planning. The infusion will further strengthen the company’s balance sheet, reduce reliance on external debt, and provide greater financial agility to meet the needs of a rapidly expanding market. It will enable the business to fund working capital, scale operations, enhance margins, and accelerate innovation. At the same time, the transaction is expected to improve stock liquidity and attract wider institutional participation, aligning with best practices in corporate governance and shareholder value creation.

The promoters believe that reinforcing capital adequacy and broadening the shareholder base are essential enablers of sustainable, long-term performance. Though personally difficult, this move is a deliberate and responsible step to preserve momentum and unlock enduring value for all stakeholders.

Mr. Ravi Agarwal, a key promoter and Managing Director of Cellecor Gadgets Limited shared his thoughts on the decision that “This is not just a financial decision—it is both strategic and emotional. We have built the company with belief, passion, and a long-term vision. By reinvesting the entire proceeds from this stake sale back into the company, we are reinforcing our deep commitment to its future. We have no other business interests of whatsoever nature—our time, energy, and capital are solely devoted to this enterprise. This step ensures the Company remains well-positioned for continued growth while promoting broader ownership and enhanced market liquidity. We view this as a powerful long-term value creation lever—not just for us, but for every shareholder who has placed their trust in us.”

The promoter family will continue to hold 45.8% equity in the company following the completion of the transaction, expected in next couple of days. All requisite disclosures, including those pertaining to the reinvestment of proceeds, will be made in full compliance with SEBI and stock exchange regulations, in a timely and transparent manner.

Cellecor Gadgets Limited and its promoters, Key Management Team reiterate their steadfast commitment to responsible governance, sustainable growth, and the collective interests of all stakeholders.