Mark Zuckerberg: AI-driven Reels boosts Insta engagement by 24%

“Since we launched Reels, AI recommendations have driven a more than 24% increase in time spent on Instagram….Reels also continue to become more social with people resharing Reels more than 2 billion times every day, doubling over the last six months…Along with surfacing content from friends and family, now more than 20% of content in your Facebook and Instagram feeds are recommended by AI from people, groups, or accounts that you don’t follow. Across all of Instagram, that’s about 40% of the content…Our AI work is also improving monetization. Reels monetization efficiency is up over 30% on Instagram and over 40% on Facebook quarter over quarter. Daily revenue from Advantage+ Shopping Campaigns is up 7x in the last six months.”