Nippon Paint India Launches First NEO Homes Store in North India

Strengthens Decorative Retail Expansion with New-Age, High-Tech Format

NEO Homes to Elevate Home Transformation with Curated, Tech-Enabled Retail Experience in Gurgaon

Nippon Paint India, part of NIPSEA Group, a subsidiary of Nippon Paint Holdings of Japan and Asia Pacific’s No. 1 paint and coatings manufacturer, today announced the launch of its NEO Homes experiential retail store at Gurugram. This launch marks a strategic step in strengthening the company’s decorative retail footprint in North India through its exclusive, experience-driven NEO Homes format.

Located at The Conscient One Mall, Gurugram, the store was inaugurated by Mr. Sharad Malhotra, Managing Director, Nippon Paint (India) Group, along with Mr. Mark Titus, President, Nippon Paint India, Decorative Coatings Business.

Commenting on the launch, Mr. Sharad Malhotra, Managing Director, Nippon Paint (India) Group, said, “With NEO Homes, we are reimagining how consumers approach home transformation by moving from a product-led purchase to a design-led experience. As we look to expand in North India, this launch reflects our commitment to bringing premium, technology-enabled home décor experiences closer to consumers.”

Adding to this, Mr. Mark Titus, President, Nippon Paint India, Decorative Coatings Business, said, “NEO Homes is a strategic step towards elevating the in-store experience by integrating design, innovation, and service under one roof. With formats like these, we are not only enhancing visibility but also enabling consumers to interact with our offerings in a more immersive and meaningful way, ultimately simplifying their decision-making journey.”

A Curated, Design-Led Retail Experience

NEO Homes is built on the philosophy of “Beyond Beautiful”, an approach that transforms spaces into expressions of personal stories, emotions, and evolving lifestyle aspirations. Every element within the store is curated to guide customers through a seamless journey from inspiration to execution. More than a retail destination, it is an immersive design atelier where customers can engage with premium décor solutions and advanced visualization tools, empowering them to craft spaces with confidence and clarity.

Swift Unicoat – Faster, Smarter Painting Solutions

The store showcases Swift Unicoat, Nippon Paint’s innovative painting solution designed to deliver superior finish and efficiency. Backed by advanced application technology and expert consultation, Swift Unicoat helps homeowners achieve high-quality results while simplifying the painting process and reducing project timelines.

Premium Offerings Under One Roof

• Premium Wallpapers – A curated mix of contemporary and classic designs to complement evolving décor preferences
• Integrated Waterproofing Solutions – Combining structural protection with aesthetics for long-lasting performance
• Luxury Range of Paint Solutions – Premium products designed to deliver exceptional finishes, durability, and elevated design appeal

Each offering is backed by design expertise and global trend insights, ensuring customers make informed and confident choices.

The Gurugram launch marks a key milestone in Nippon Paint India’s strategy to scale experiential retail formats across high-growth markets. With curated retail formats, immersive in-store experiences, and premium offerings, NEO Homes is redefining how Gurugram approaches home design. Through initiatives like NEO Homes, Nippon Paint India continues to enhance consumer engagement by combining global expertise with localized design excellence.