Glance brings a personalised shopping experience to iPhone and iPad users through Siri AI integration
Personal shopping advice, product recommendations, and virtual try-on from Glance now available across iPhone and iPad with Siri AI
Glance, an AI-powered consumer platform backed by global technology company InMobi, today announced a new experience that brings personal shopping assistance to iPhone and iPad users with Siri AI, an entirely new version of Siri powered by the next generation of Apple Intelligence.
The announcement follows the release of iOS 27, Apple’s latest software update for iPhone, and lets Glance users discover, evaluate and shop without moving between multiple apps and interfaces by leveraging Siri AI’s systemwide app actions. Built for iPhone and iPad, Glance now gives users a new way to start shopping through Siri AI, making the journey more conversational, contextual and personal.
How users can invoke Glance with Siri AI and experience their personal shopper:
When users invoke Glance through Siri AI, they can access Glance’s personalised shopping experience directly through the Siri AI interface. Glance as their personal shopper can help them explore their style, understand why recommendations fit their taste, and move from inspiration to action.
Users can ask Siri AI for shopping suggestions in their own words, such as “Siri, show me some red shoes for a marathon” or “Siri, show me outfits for an upcoming vacation in France,” with Glance helping bring these shopping ideas to life. In addition to asking Siri using voice, iPhone users can invoke Siri with the side button, or swipe down from the Dynamic Island to start a conversation and get an in-depth answer.
For consumers, Glance acts as an inspiration-led personal shopper. A user can ask for help finding a look, exploring an occasion or trying a style, and receive shoppable recommendations shaped by Glance’s deep understanding of user’s preferences and past interactions. The result is a shopping experience that feels less like browsing and more like a deeply personal and intelligent conversation.
“The future of commerce is moving beyond search toward agentic shopping, where AI understands what a person wants and helps them act on it in the moment,” said Naveen Tewari, Founder and CEO of InMobi and Glance. “Bringing Glance to Apple devices moves us closer to a world where everyone can have a personal shopper available wherever inspiration happens.”
A superlative experience for iPhone users
The Glance app leverages the next generation of Apple Intelligence to show why a product is relevant for a user, and the app design with Liquid Glass creates a seamless interface that adapts across iPhone and iPad, giving users a consistent shopping journey across devices.
Glance has also started rolling out an on-device virtual try-on feature that uses Apple’s Core AI framework to generate images directly on iPhone, including when a user is offline, while keeping generations unlimited, fast and secure for the users. The feature will be available on all eligible devices later this year.
Glance is already integrated across smartphones, connected TVs and digital brand environments, with distribution partnerships that place its AI shopping platform across 60 million devices, primarily in the US. The updated Glance app gives users a familiar voice entry point on Apple devices while preserving a branded shopping journey powered by Glance.
