Partnership to strengthen HPTL’s corporate communications and build its narrative for the next phase of growth

HP Telecom India Limited (HPTL) has awarded its integrated communications mandate to Psykie Creative Strategies, as the company looks to strengthen its corporate narrative and communication strategy as it enters its next phase of growth.

Listed on the NSE Emerge platform in February 2025, the company has evolved since its establishment in 2011 from a telecom products distributor into a diversified technology and distribution business. HPTL has built associations with leading technology brands, including Apple and Nothing, while continuing to expand its presence across markets.

Under the mandate, Psykie will work with HPTL across public relations, corporate communications, thought leadership, and digital communications. The partnership will focus on bringing greater visibility to HPTL’s business journey, leadership, partnerships and evolving role in India’s technology and distribution ecosystem.

Commenting on the partnership, Mr. Vijay Lalsingh Yadav, Managing Director, HV group, said, “As we enter the next phase of our growth, our focus is not only on expanding our business but also on building a stronger technology and distribution ecosystem with greater digitalisation, transparency and scale. We want our communication to reflect this vision and the evolution of HPTL as a business. Our partnership with Psykie is aimed at bringing greater clarity and consistency to our corporate narrative, strengthening our leadership positioning and ensuring that our journey, capabilities and ambitions are communicated effectively to our stakeholders.”

Ravindra Samant, Co-founder, Psykie, said, “HPTL has built a strong business over the years, with an impressive journey across technology, distribution and retail. As the company enters its next phase, there is a significant opportunity to build a stronger corporate narrative around its growth, leadership and ambitions. Psykie’s focus will be on bringing these stories to the forefront and building sustained relevance for HPTL across media, industry and key stakeholder communities.”

The mandate will see Psykie develop an integrated communications approach for HPTL, with a focus on strengthening its corporate visibility and positioning its leadership and business journey across relevant media and stakeholder platforms.