The amount of time children spend on screens must be restricted, according to Apple Chief Executive Officer Tim Cook. In an interview with GQ magazine, he suggested that parents and guardians should establish clear guidelines for their children’s device usage.
[caption id="attachment_1566" align="alignleft" width="204"] Apple CEO Tim Cook. (Photo: Brooks Kraft via Wikipedia)[/caption]
“Kids are born digital, they’re digital kids now… And it is, I think, really important to set some hard rails around it… We make technology to empower people to be able to do things they couldn’t do, to create things they couldn’t create, to learn things they couldn’t learn. And I mean, that’s really what drives us. We don’t want people using our phones too much. We’re not incentivized for that. We don’t want that,” said Cook.
During the interview, Cook also highlighted Apple’s Screen Time feature, which enables users to monitor their app and website usage. Parents can also use this feature to track their children’s device usage.
He said, “My philosophy is, if you’re looking at the phone more than you’re looking in somebody’s eyes, you’re doing the wrong thing. So we do things like Screen Time. I don’t know about you, but I pretty religiously look at my report.”