Apple CEO Tim Cook
Apple CEO Tim Cook. (Photo: Brooks Kraft via Wikipedia)

Tim Cook on Children’s Screentime

“Kids are born digital, they’re digital kids now… And it is, I think, really important to set some hard rails around it (screentime)… We make technology to empower people to be able to do things they couldn’t do, to create things they couldn’t create, to learn things they couldn’t learn. And I mean, that’s really what drives us. We don’t want people using our phones too much. We’re not incentivized for that. We don’t want that…”

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