Samsung Crystal 4K iSmart TV
Source: Samsung
Consumer Tech

Samsung announces Crystal 4K iSmart UHD TV

New Delhi — Samsung announced its new lineup of Crystal 4K iSmart UHD TV in India. This range comes with flagship TV features like a Built-in IoT Hub with Calm Onboarding, an IoT Sensor for adjusting brightness, Video Calling with a SlimFit camera, and more. It provides an unmatched visual experience with One Billion True Colors, blending stunning picture quality with intelligent features for a captivating home entertainment experience.

With prices starting at INR 33,990, the latest lineup is designed to enhance the content viewing experience for consumers. It features the advanced Crystal Processor 4K, which elevates lower-resolution content and enhances colours, offering a stunning combination of a mesmerizing display, immersive sound, and intelligent features. Additionally, the inclusion of PurColor enables the TV to deliver a wide range of colours, ensuring optimal picture performance for a truly immersive viewing experience.

To cater to the modern need for staying connected with loved ones and colleagues through video calls, the latest range of Crystal 4K iSmart UHD TVs offers a Video Calling feature. With the convenience of the SlimFit Cam (TV webcam), users can effortlessly engage in video calls or web conferences directly on the TV screen. The SlimFit Cam is designed to be easily attached without impacting the TV’s design or compromising the viewing experience, ensuring seamless communication with a user-friendly interface.

The new lineup of Crystal 4K iSmart UHD TV comes with a built-in IoT Hub with Calm Onboarding feature and IoT-enabled sensors for light to automatically adjust brightness. Calm Onboarding seamlessly syncs devices for easier control of not just Samsung devices but also third-party appliances and IoT devices for seamless connections.

“There is an unprecedented demand for superior in-home entertainment wherein modern Indian consumers want spectacular picture quality, immersive sound, an unparalleled gaming experience, and technologies that enable connected living with great ease. Our new Crystal 4K iSmart UHD TVs not only meet these requirements but also offer premium flagship features such as built-in IoT-Hub with Calm Onboarding, video calling with SlimFit Cam, Object Tracking Sound (OTS) Lite for a cinematic 3D sound experience, and much more. We are positive that this latest lineup will be loved by our consumers and will further reinforce our market leadership in the TV segment,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Crystal 4K iSmart UHD TVs also feature Smart Hub, the centrepiece of the connected experience that brings together entertainment, gaming and ambient options all in one place. The Tizen OS-powered entertainment hub delivers access to Samsung TV Plus, the company’s free ad-supported TV and video-on-demand service that offers 100 channels in India.

That’s not all, the TV comes with the Auto Game Mode and Motion Xcelerator features, which allow faster frame transition and low latency for the ultimate gaming experience. The television also has multiple modes such as Smart Work, Gaming, and Smart Watching, which can help users have the Connected Living experience to the fullest.

Powered by Crystal technology, the TV boasts the best-in-segment features such as One Billion True Colors for a realistic representation of every colour, HDR10+ for crisp visual details even in dark scenes and three-Side Bezel-Less Design for an immersive viewing experience. In addition, the Crystal 4K UHD TVs come with Q-Symphony, OTS Lite, and Adaptive Sound Technology for users to enjoy a dynamic and riveting sound ecosystem. Designed to deliver vivid, life-like colours and theatrical sound experience, the television is ideal for consumers to binge-watch in 4K resolution.

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