New Delhi — Samsung Tuesday launched its 2023 range of semi-automatic washing machines with new features such as Soft Closing Toughened Glass Lid and Dual Magic Filter.
“Consumers looking to purchase semi-automatic washing machines typically have three key consideration factors – powerful and effective washing while being gentle on their favourite clothes, energy efficiency and aesthetics that enhance the interiors of the home. The newly added features, design and colour options in our latest range cater to these consumer requirements. We are confident the new line-up of semi-automatic washing machines will improve the product experience for the customers while ensuring energy efficiency,” said Samsung India Consumer Electronics Business Senior Vice President Mohandeep Singh.
Pricing and Availability
The new line-up introduces design enhancements in two fresh capacity variants – 8 kg and 9 kg – with prices ranging between INR 15,000 and INR 18,000. It is available in three premium colour combinations – dark grey and wine, dark grey and ebony black and light grey and ebony black on the company’s website, Amazon, Flipkart, and across all leading retail stores in the country.
A first from Samsung, the Soft Closing Toughened Glass Lid is designed to close gently, safely, and silently to offer a smooth laundry experience. In this feature, a damper automatically lowers the speed of lid movement, so that there is less risk of accidents.
The new line-up of Samsung’s semi-automatic washing machines is also equipped with Dual Magic Filter that is aimed at addressing the challenge of drainage clogging up. The filters collect lint, fluff and other residual particles that come out of the dirty laundry and keep clothes clean and spotless.
The new range is equipped with the Hexa Storm Pulsator, which employs six blades and three rollers to generate a forceful and multidirectional water current, facilitating thorough cleansing of garments while safeguarding their texture. Additionally, it includes the Magic Mixer, which thoroughly dissolves the detergent in water, thereby minimizing the risk of detergent residue on clothes.
The non-corrosive and rust-proof body of the latest line-up makes the semi-automatic washing machine extremely durable and ensures consumers remain worry-free about the machine getting rusty with long-term use. It also comes with Rat Protection feature wherein the holes in the plastic base are designed in a manner to prevent rats from getting in and causing damage.